Internet Branding

Friday, October 12, 2007

Corporate Internet Branding

online reputation management and corporate internet branding strategies are critical in today’s internet market place.  Companies often times are not even aware of slander and damage that takes place to their brand online.  They do not mitigate the damage nor do they go out of their way to ensure a strong and positive online brand for their company. 

If you neglect your corporate internet brand you potentially risk loss of business and lots of work getting the brand damage reversed.  It pays off to work with a company that understands branding both on and off line. 

Our team of social media and internet marketers have the experience necessary to turn your online presence into a successful brand experience to you and your customers.

Corporate internet branding is worth investing in:

Companies often times are not even aware of slander and damage that takes place to their brand online.  They do not mitigate the damage nor do they go out of their way to ensure a strong and positive online brand for their company. 

If you neglect your corporate internet brand you potentially risk loss of business and lots of work getting the brand damage reversed.  It pays off to work with a company that understands branding both on and off line. 

Our team of social media and internet marketers have the experience necessary to turn your online presence into a successful brand experience to you and your customers.

Sunday, July 29, 2007

Internet Branding Strategies

Florida Search Engine Optimization SEO

Internet branding awareness is rapidly growing and companies are find that disjointed campaigns are hurting them.  If a company’s online presence is not in line with their branding strategy they are hurting themselves and their brand.  The internet is becoming the largest touch point for most consumers and they will judge your company often times by the branding experience they have online.  Company A and Company B may both offer the same service, but if the online brand experience of company A is better, the consumer will often times tell their friends about their experience and come back to the same company.  A brand can be strengthened online through PPC campaigns, online press releases, link baiting and social networking campaigns, YouTube can be used to strengthen a brand, and other internet branding techniques can be utilized to achieve great exposure and a consistent branding experience.  Internet marketing consultants often time lack in marketing knowledge and lack in branding experience.  A company that understands both branding and internet branding, marketing, advertising, and SEO is Sura Design.

Saturday, March 17, 2007

Is Branding more Important than SEO?

Which is more important?  Branding or SEO.  Well this depends if branding is considered part of SEO or if SEO is merely a way to extend the brand in a rapid manner. Internet Branding actually is a marriage of branding and SEO to form a powerful combination that enables the brand to spread at a high rate and allows for demographic and psychographic positioning of a brand in a very controlled manner.  The debate however still exists over which one is stronger branding or just purely doing SEO.  If done separately I feel branding is more important.  One must keep in mind that branding is not only a logo or a website.  A brand is what someone thinks of when they think of a company or person.  It is the experience, the feeling, the service, and quality.  Branding is a form of maketing and so is SEO. 

Monday, January 22, 2007

Domain tasting and Internet Branding

Internet Branding has been negatively impacted by people buying domain names to make money off web surfers who are looking for something and luring them in.  What happens is that people buy a website that has a keywork like verizonringtones.com or something and it actually is just a plain website that offers ads from Google or Yahoo or MSN etc and in turn the web site owner makes some money off these clicks.  What happens next is that the person returns their domain name within the 5 day grace period that ICANN allows and pays nothing in effect for what they did.  This has negative impacts on

brand names are suffering tremendously due to this shady practice—Sura K (Internet Branding consultant at suradesign.com)

and specially the online internet brand suffers significantly.  There are about 4 million of these dummy sites negatively impacting internet brand identity.

Domain tasting lately is being fought by Google, and we will see how things go.

Monday, December 25, 2006

Internet Branding Site Launched

An article about the launch of internet branding website.

Internet Branding site dedicated to helping companies branding their identity online.  The online world is different than the traditional world in numerous ways.  Firstly it does not take long for information to travel and to reach diverse publics in very short periods of time.  Also there are many niche markets such as myspace and other social networks that need what is called social media optimization and branding.  Social Media Branding (SMB) is a new concept that we can coined as well. 

We will consult with your company, understand your brand, and come up with an online campaign specifically tailored to your niche market.

Contact us today.